The Buy Malaysian Goods Campaign, led by the Domestic Trade and Cost of Living Ministry, marks its 40th anniversary this year.
The ministry’s Business Development Division director Adiratno Che Ani said the campaign, which began in 1984, will continue to be strengthened as a testament to the government’s commitment to instilling patriotism among Malaysians, encouraging them to support and purchase locally made products.
The ministry said welcomes the initiatives of strategic partners in running the campaign at business premises to promote and market local products.
“We must strive to elevate local brands, making them comparable to renowned international brands.“This is not merely about purchasing products but also about reinforcing national identity and nurturing pride in locally produced goods,” he told Bernama today.
This year the ministry introduced various strategic initiatives, like strengthening local products in the retail industry through partnerships between KPDN and retail networks.
tiative was successfully implemented in Dubai, Japan, and Thailand. We can see that it has helped expand the potential of local goods in international markets, boost the national economy, and introduce Malaysian products to a global audience,” Adiratno said.
