Malaysia’s Public Gold Marketing has entered into two strategic collaborations with Dubai-based Emirates Gold DMCC to reshape the landscape of precious metals trading across Southeast Asia and the Middle East.
The partnerships not only underscore the growing economic ties between Malaysia and the United Arab Emirates (UAE) but also position both companies at the forefront of gold distribution and innovation.
The agreements designate Public Gold as the key distributor of Emirates Gold-branded bullion across Southeast Asian markets. Backed by a consistent supply from Emirates Gold, this partnership will significantly enhance the gold supply chain, offering consumers greater access to high-quality, globally recognised bullion products.
“This isn’t just a distribution deal. It’s a major step toward regional integration in the gold industry.
“With Public Gold’s established investor base and retail footprint, we’re creating a transparent, innovative ecosystem that adds long-term value,” Emirates Gold Chief Executive Officer Abhijit Shah said.
He added that the partnership goes beyond bullion trading as it includes the international rollout of Public Gold’s Gold ATM technology, a Malaysia-born fintech innovation that enables users to purchase physical gold 24/7 through automated machines.
Already operating in over 70 locations in Malaysia, the Gold ATM network will now debut in the UAE with the goal of becoming the largest of its kind in the world.
Under the agreement, Public Gold will manage operations related to the Gold ATMs, including inventory, customer support and marketing, while Emirates Gold will ensure secure gold supply and storage within the UAE. This synergy marks the first global export of Malaysia’s gold fintech infrastructure, and firmly places the country on the map as a leader in precious metals innovation.
