Curious about the mystery box collectable craze but not quite ready to jump on the Labubu bandwagon? You’re not alone. While Labubu may be the face of the current blind box craze, it’s far from the only option out there. Whether you’re drawn to something cute, artistic, quirky, or collectable, the world of mystery boxes has something for everyone.
If you’ve been intrigued by the concept but aren’t quite sure where to start, don’t worry—we’ve got you covered. Here’s a quick look at what blind boxes are all about, along with some popular series beyond Labubu that might just spark your interest.
History of Mystery Box Collectables
Mystery or blind boxes originated in Japan with fukubukuro (“lucky bags”)—sealed bags of unknown items sold at discounts during New Year sales. In the 1960s, this evolved into gashapon vending machines that dispensed collectable toys in opaque capsules, creating a surprise element similar to modern blind boxes. By the 1980s, gashapon became hugely popular, featuring licensed characters and rare “secret” figures to encourage collecting entire sets.
By the 1990s, the idea of blind collectables had expanded into trading card games like Magic: The Gathering and Pokémon, and later evolved into digital formats such as loot boxes in video games. The modern blind box trend, especially in physical toy form, took off with companies like Pop Mart. Launching mystery boxes in collaboration with artists and IPs, Pop Mart turned collectable toys into a global sensation. Today, mystery boxes appeal worldwide by combining art, surprise, and social engagement, driven by curiosity and the joy of collecting.
What IS Labubu?
Have you heard of Labubu but never quite understood what it’s all about? Here’s a quick overview. Labubu is a fictional character created by Hong Kong artist Kasing Lung in 2015, which has since exploded into a global collectable sensation through a partnership with Chinese company Pop Mart.
Known for its elf-like ears, large eyes, and mischievous grin featuring exactly nine teeth, Labubu toys are sold in surprise “blind boxes,” adding an exciting element of mystery and collectibility. The character’s quirky, kind-hearted yet chaotic personality has inspired an entire universe of related dolls.
What started as a niche art toy has exploded into an international phenomenon. Thanks to distinctive designs, limited editions, and viral endorsements from celebrities like Rihanna and Kim Kardashian, Labubu dolls have become highly sought-after across over 30 countries. They’re stocked in physical stores, vending “roboshops,” and online marketplaces—and often sell out within minutes.
Other Collectable Series That May Interest You
Sonny Angel
If you’re into something quirky, consider Sonny Angel. Long before Labubu took over the blind box scene, Sonny Angel was already charming collectors around the world. Created by Japanese toy company Dreams Inc., these tiny, cherub-like figurines are known for their adorable appearance and whimsical headgear that changes with each themed series, ranging from fruits and flowers to animals and holidays. Though the concept is similar to Labubu’s mystery-box format, Sonny Angel offers a much softer, more wholesome vibe. They’re the kind of collectable you can perch on your desk, tuck into a shelf, or even clip onto your phone or laptop.
Crybaby
Do you like something a little extra? Then Crybaby might be your perfect match. Unlike bold or playful collectable figures, Crybaby dolls lean into emotion, specifically, the kind that makes you tear up. Created by artist Ayan Deng and produced by Pop Mart (the same brand behind Labubu), these figurines come in blind boxes and showcase teary-eyed characters in soft colours and expressive poses.
Each one captures a different emotional state, making them feel both personal and oddly comforting. With oversized eyes, puffed cheeks, and a distinct sense of melancholy, Crybaby taps into something deeply relatable—and surprisingly endearing.
You’ll find Crybaby dolls in a range of formats, from standalone figurines to keychains and bag charms. Popular editions include the Crying Again and Cheer Up, Baby! series, as well as a nostalgic Powerpuff Girls collaboration. Whether you’re a fan of vulnerable art toys or just want something different from the usual cutesy aesthetic, Crybaby offers a thoughtful alternative.
Skullpanda
For those seeking something more artistic or stylish, Skullpanda offers a darker, fashion-forward alternative to the typical cute and whimsical POP MART collectables. Created by the enigmatic artist Skullpanda, this series blends goth, streetwear, and art into figures that exude a moody, high-fashion vibe. With collections like City of Night, Action! Cut!, and Hypepanda, Skullpanda stand out for their intricate details, striking outfits, and an effortlessly cool aesthetic that appeals to collectors looking for something edgier than traditional kawaii designs.
The mystique doesn’t stop at the designs. Skullpanda is imagined as a soul wandering the universe, exploring new worlds and identities with each series. One standout is the Winter Symphony collection, where each figure is cloaked in luxurious, almost ethereal winter attire—think plush hoods, dramatic eye makeup, and names like Rhapsody, Song of Snow, and Wanderer’s Tune.
Hirono
Another option to consider is Hirono, a whimsical figure that represents a wide range of human emotions across its various themes. Taking the form of a small boy, Hirono explores feelings such as love, joy, sadness, fear, kindness, and cowardice. One of the most popular sets, the Shelter Series, shows Hirono finding peace and comfort in different places and objects, like a Mantel Clock, a Cabin, or a Bird Cage, capturing moments of solace amid life’s complexities.
Created by contemporary artist Lang, Hirono embodies the depth and fluctuation of human emotions, symbolising growth and personal transformation. This figure resonates deeply with collectors who appreciate its emotional richness and the journey it represents, making Hirono a meaningful and thoughtful addition to any collection.
Peach Riot
If you’re a fan of the ’90s band scene, the Peach Riot series is a must-see. With a grungy, musical edge, these blind box figurines feel like they’ve stepped straight out of a coming-of-age movie, complete with rebellious charm and vintage flair.
Each mystery box reveals one of several rocker-inspired characters, typically portrayed as bold, expressive young women embracing their inner rock stars. Beyond the main lineup, the series also features creative twists where the characters take on whimsical roles like fairies, waitresses, or delivery workers—all while keeping that signature Peach Riot attitude.
The mystery box craze is far more than just Labubu. With so many unique series capturing different moods, styles, and stories, collectors have endless options to find their perfect fit. Whether you prefer cute, quirky, emotional, artistic, or nostalgic, the world of blind boxes invites you to join a global community where surprise, creativity, and connection come together in every unopened box.
