WWF-Malaysia and the Business Council for Sustainable Development (BCSD) Malaysia today announced their strategic partnership to advance plastic circularity in Malaysia’s private sector, with a special focus on the hospitality, retail, and fast-moving consumer goods (FMCG) industries.
Developed by WWF-Malaysia, the toolkit enables companies to measure their performance against key indicators, identify areas for improvement, and embed circular practices within their value chains. As part of the agreement, BCSD Malaysia will drive the rollout of a Plastic Circularity Clinic Series through December 2025, providing targeted workshops and solution-driven knowledge-sharing sessions for key sectors.
“This collaboration with BCSD Malaysia represents a meaningful step towards building capacity and strengthening systems for better plastic management,” said Sophia Lim, CEO of WWF-Malaysia. “The Plastic Circularity Toolkit is designed to help businesses assess and improve their practices, moving from compliance to conviction and from awareness to action. We value BCSD’s role in enabling peer learning through clinics and engagements, which will be instrumental in supporting businesses on this journey.”
The initiative supports the goals outlined in the Malaysia Plastic Sustainability Roadmap 2021–2030, which calls for a 25% recycling rate for plastic packaging by 2025 and the phasing out of single-use plastics by 2030. The Circularity Clinics will act as platforms for businesses to share best practices, explore circular business models, and demonstrate industry leadership.
Prof Emeritus Tan Sri Dr Zakri Abdul Hamid, director and Chairman of BCSD Malaysia said, “ This partnership with WWF Malaysia marks a significant step forward in accelerating industry action on plastic circularity. By supporting the wider utilization of the plastic circularity digital toolkit across the private sector, BCSD Malaysia aims to help companies identify practical opportunities for improvement and provide the necessary support to act on them. It is through collaborations like these that we can strengthen industry capabilities and drive meaningful progress towards a circular economy.”
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