Rising fuel prices and geopolitical uncertainties are accelerating Malaysia’s shift toward electric vehicles (EVs), with BYD and DENZA reporting stronger enquiries and growing buyer interest.
According to BYD Malaysia Sdn Bhd Managing Director Jacob Ma, Malaysians are increasingly focusing on total cost of ownership, energy efficiency and long-term predictability rather than just the upfront price.
“This is translating into more serious consideration from customers who may not have looked at EVs before,” Ma told BusinessToday, while highlighting that the trend is visible across both BYD and DENZA models, as consumers rethink mobility amid external pressures and soaring fuel costs.
However, Ma said BYD Malaysia sees this as more than a sales opportunity.
“It’s a chance to strengthen confidence in the EV ecosystem through the right product mix, reliable aftersales and attractive ownership packages.
“Because our end goal is to make switching to EV not just aspirational but practical, supported and achievable,” he added.
Meanwhile, he revealed that with government incentives for fully imported EVs gradually phasing out, some price adjustments have become inevitable.
“DENZA Malaysia’s 2026 D9 range has already seen roughly a 15% increase, with the D9 Advanced front-wheel-drive starting at RM299,000 and the D9 Premium all-wheel-drive from RM355,000.
“BYD models are under continuous review to remain competitive, reflecting the company’s focus on long-term ownership value rather than just sticker price,” he said.
Ma explained that any pricing moves are model- and brand-specific, not blanket changes.
“Beyond pricing, we’re offering financing support, trade-in programmes and enhanced ownership packages to ease the impact on customers,” he said.
As Malaysians rethink mobility choices, Ma emphasised that BYD Malaysia’s approach is simple —combining competitive pricing, practical ownership solutions and strong aftersales.
“This positions the company to capture the growing EV demand while supporting the nation’s transition toward cleaner, more efficient transportation,” he said.
