Burda Media has announced the sale of BurdaLuxury, its media business based in Southeast Asia, to Jaipur Capital, a Singapore headquartered venture capital and investment platform.
The transaction will see Burda’s media businesses based in Thailand, India, Singapore, Malaysia, and Hong Kong acquired by a regional market leader in content marketing and media with positions in the travel, luxury and aviation sectors.
For Burda Media, the sale will see it focus on European markets and scale investments in digital growth areas, while ensuring that it continues to thrive under an owner fully dedicated to the region.
Jan Wachtel CEO of Burda Media comments “We’re pleased to have found in Jaipur Capital a partner who values the strength of these brands and the exceptional teams behind them. Southeast Asia remains important to Burda through our investment activities with our global growth capital arm Burda Principal Investments.”
Vikas Johari, Director, Jaipur Capital, said, The business presents a compelling profile, with 46% of revenues coming from digital, a well-balanced revenue mix across five countries, no single market contributing more than 25%, 48 million annual page views, and an engaged social media following of over 40 million. We look forward to further expanding the marquee brands across Southeast Asia, particularly in Indonesia, Vietnam, and the Philippines, as well as in the Middle East, including the UAE and Saudi Arabia.”
