AFFIN Bank Berhad has appointed Doreen Choo Choy Wan as its Senior Managing Director, Wealth and Asset Management, effective 1 July 2026, as the banking group steps up efforts to strengthen its wealth management franchise following the acquisition of AFFIN PHEIM.
The Group said Choo will serve under the Office of the President and Group Chief Executive Officer and play a key role in driving the group’s wealth and asset management strategy.
Choo brings more than 20 years of experience in the asset management industry, with expertise spanning business transformation, investment management and organisational development across established financial institutions.
Her appointment comes after the successful completion of AFFIN’s acquisition of AFFIN PHEIM and forms part of the group’s broader strategy to expand and enhance its wealth and asset management capabilities.
In her new role, Choo will work closely with the AFFIN PHEIM leadership team and stakeholders across the group to drive strategic alignment, support organisational integration and spearhead key transformation initiatives aimed at strengthening the business.
AFFIN said the appointment underscores its commitment to growing its wealth and asset management franchise as it seeks to expand its range of investment and advisory services for customers.
The board and management welcomed Choo to the group, expressing confidence that her experience and leadership would contribute to the continued growth and development of AFFIN’s wealth and asset management business.
