Sunway Hospitality Group has partnered with Tourism Malaysia to support the Visit Malaysia Year 2026-27 campaign, with both parties set to collaborate on initiatives aimed at strengthening Malaysia’s position as a global tourism destination.
The memorandum of understanding (MoU), signed on June 15, will focus on joint marketing efforts, trade engagement and destination promotion activities to attract more international visitors.
Under the partnership, Sunway Hospitality Group and Tourism Malaysia will work on campaigns targeting travel trade partners, media and influencers, while supporting familiarisation trips and hosted experiences to showcase Malaysia’s tourism offerings.
Sunway Hospitality will also participate in overseas sales missions and international tourism events organised with Tourism Malaysia to promote the country to key global markets.
Sunway Hospitality Group said the collaboration aligns with its broader commitment to supporting Malaysia’s tourism sector while advancing sustainable tourism initiatives.
The partnership comes as Malaysia prepares to strengthen its tourism promotion efforts ahead of Visit Malaysia Year 2026-27, which aims to increase visitor arrivals and generate greater economic contributions from the tourism industry.
As part of the collaboration, Sunway Hospitality has introduced a promotional campaign offering up to 30% discounts on room rates, complimentary room upgrades and double Discovery Dollars for GHA Discovery members. The offer is available for bookings until July 31, 2026, for stays until September 30, 2026.
