Alliance Bank Malaysia Bhd has introduced an enhanced Visa Virtual Credit Card (VCC) with new digital features aimed at giving customers greater control, security and convenience in managing everyday payments.
The upgraded VCC, launched on Friday (July 31), introduces features including supplementary virtual cards that allow cardholders to extend spending access to family members with set limits and full visibility through the allianceonline mobile app.
The card also enables instant reward redemption at the point of purchase across more than 60 participating merchants, replacing the traditional model of accumulating points before redeeming benefits.
Other features include dynamic card numbers that generate unique virtual numbers for individual transactions, subscription payments and online purchases, alongside Freeze and Unfreeze controls that allow users to instantly suspend or reactivate their virtual card.
Gan Pai Li, Group Chief Consumer Banking Officer of Alliance Bank, said the enhancements reflect the bank’s effort to align banking services with changing consumer lifestyles.
“At Alliance Bank, our vision is to be The Bank For Life, and that means being relevant to consumer lifestyles. Today, convenient payment methods have become a lifestyle habit. We believe banking should evolve with lifestyles and not the other way around. Hence, we will continue to enhance our Visa Virtual Credit Card. This reflects our commitment, bringing together secure, convenient and rewarding features that fit effortlessly into everyday life,” she said.
The bank also appointed Chinese media personality Chan Fong and entrepreneur, DJ and content creator Perry Kuan as ambassadors for the VCC campaign, highlighting the role of digital payments in modern lifestyles.
The launch was held alongside the Alliance Bank x Sayang Green 2.0 initiative at Sunway Pyramid, which promotes sustainable consumer habits. The bank said the fully digital card experience supports lower paper usage by removing the need for a physical card and reducing paper-based processes.
As part of the launch promotion, customers using Alliance Bank Visa Credit Cards to purchase Apple products at selected retailers including Machine, Switch, UR by Switch and Thunder Match can receive RM200 off with a minimum spend of RM3,000 under the 0% Instalment Payment Plan.
