Philippine Leroy-Beaulieu is the latest actor to front a major beauty campaign. The Emily in Paris star has been named the new face of Haus Labs’ Triclone Skin Tech Foundation Collection.
Leroy-Beaulieu stars in the brand’s new “We Love Concealer” campaign, which focuses on its Triclone Skin Tech Concealer. The campaign follows Haus Labs’ previous “We Love Foundation” campaign, which featured founder Lady Gaga.
Leroy-Beaulieu is best known for playing Sylvie Grateau in Emily in Paris. She has also appeared in the French series Call My Agent! and several films.
According to Hypebae, the concealer offers medium coverage for up to 12 hours and comes in 31 shades. Haus Labs says its formula includes fermented arnica, BioFerment 7 Complex and BioTech caffeine, with skincare-focused claims including hydration, brightening and reducing the appearance of under-eye puffiness.
Leroy-Beaulieu said in a statement that the campaign reflects her approach to confidence and individuality. She also said she was drawn to the brand’s focus on allowing people to define beauty for themselves.
The appointment comes as Leroy-Beaulieu continues to build her profile beyond Emily in Paris. The show’s final season is currently bringing her run as Sylvie to a close, after she first joined the series in 2019.
