Ralph Lauren is taking its Fall 2026 collection out of the city and into the American outdoors. The accompanying campaign is set across lakes, forests, rivers and mountain landscapes, following families and friends through a weekend of fishing, shared meals and time on the water.
The setting is central to the story. Rather than focusing on formal occasions, the campaign looks at the clothes through everyday activities associated with a woodland retreat. Mornings begin by the lake, meals are shared around the table, and evenings are spent outdoors.
“There’s a freedom living close to nature – a gentler pace that slows you down. It’s where we can hear ourselves and find our soul,” says Ralph Lauren.
The Fall 2026 wardrobe follows that setting with familiar Ralph Lauren staples. Cable-knit sweaters, heritage-inspired outerwear and classic layers form the core of the collection, with an emphasis on pieces suited to cooler weather and outdoor living.
For Fall 2026, Ralph Lauren keeps the focus on a wardrobe built around the outdoors, with the American woodland providing the setting and everyday rituals providing the story.
