BTS’ V is adding another name to his growing list of global brand partnerships. The singer has been named Nothing’s global brand ambassador for its new Headphone (1) Pro.
V stars in a campaign for the headphones, which was shot in Seoul by photographer Dorothea Sing Zhang. The campaign marks the start of his partnership with the London-based technology company.
“I’m excited to be part of this bold new chapter with Nothing,” V said in a press release. “Headphone (1) Pro is a design grounded in creative expression, and I look forward to our journey together.”
The 30-year-old artist has previously worked with brands including Celine, Cartier, Compose Coffee, Coca-Cola Korea, TIRTIR, Snow Peak, Yunth and Paradise City. His new role with Nothing adds consumer technology to his portfolio.
Forbes reported that V has also been linked to strong demand for products featured in some of his previous campaigns. Items he wore for Japanese brands Yunth and Snow Peak, as well as Champion, reportedly sold out shortly after his partnerships were announced.
Nothing has also been building ties with the music industry. The company worked with Charli XCX on its Spring 2026 campaign, while The Weeknd is among its artist shareholders. It also launched Club Nothing, a music fund focused on emerging nightlife curators.
For the new campaign, V joins Nothing as the company expands its audio lineup with the Headphone (1) Pro. The partnership puts the BTS star at the centre of the brand’s latest push into music and consumer technology.
