Celebrating the People’s Choice

For the eighth consecutive year, over 6,000 people participated in a nationwide independent consumer poll to vote their favourite brands from across 24 categories for the Putra Brand Awards. The winning brands turned marketing dilemmas into fitting strategies to attract, engage and connect with consumers through multiple marketing communications platforms.

Commonly referred to as ‘the People’s Choice’ awards, the Putra Brand Awards crowned 39 Gold, 40 Silver and 51 Bronze to brands in various categories, along with five special awards.

“In a broad sense, the Putra Brand Awards is an opportunity to shape the customer’s journey through the brand’s various modes of communications and fully engage consumers with the brand. This is crucial because all forms of communication must be relevant and integrated with a customer’s journey,” states Dato’ Johnny Mun, Organising Chairman of the Putra Brand Awards.

Shell was awarded the Putra Brand of the Year award in the Special Awards category, along with the Gold award in the Automotive – Fuels and Lubricants category.

Shell celebrating their victory for bagging the Putra Brand of the Year 2017

Furthermore, leading the Gold haul were Aeon, Canon, Carlsberg, Casio, Colgate, Dutch Lady, Gardenia, Honda, KFC, Malaysia Airlines, Maybank, Panasonic, Petronas, Samsung and Taylor’s University.

100 Plus marketing team is named Putra Marketer of the Year 2017.

Special awards were presented to Hurix’s for Putra Most Enterprising Brand of the Year, the 100 Plus marketing team for Putra Malaysian Marketer of the Year, and Tan Sri Liew Kee Sin, Founder of SP Setia and EcoWorld as Putra Personality of the Year. Apart from that, Dettol, IKEA and Golden Screen Cinemas were inducted as Putra Brand Icons.

HURIX’S, natural herbal healthcare product brand, was voted Putra Enterprising Brand of the Year 2017.


Please enter your comment!
Please enter your name here

Latest News

HealthMetrics secures a total of RM20 million as part of Series A funding

Corporate healthcare benefits and wellness management platform, HealthMetrics secured a total of USD$ 5 million (approximately RM 20 million) as part of...

WSP 2.0 – More is needed for the hard-hit sectors

By Afifah Suhaimi, The newly targeted Wage Subsidy Programme 2.0 (WSP 2.0) introduced by the government under the Prihatin...

IJM Land’s latest residential project, Rimbun Jasmine receives overwhelming response

To help homebuyers in finding the right home and help achieve greater heights in life, IJM Land has launched Rimbun Jasmine, a...

AEON Credit posts PBT of RM76.5 million for Q2FYE21

AEON Credit Service (M) Berhad (“AEON Credit” or the “Company”) announced revenue for the second quarter ended 31 August 2020 (“Q2FYE21”) of...

AirAsia’s Santan set for rapid expansion in Malaysia

Santan, the world's first restaurant brand to offer inflight food on ground, is set for a rapid expansion in Malaysia with the...

Must read

PropTech and the pandemic

By Adrian Un, CEO, SkyBridge International Digitisation and PropTech (property technology) have been buzzwords in recent years, but following...

Empower local agility to unlock new business models post-Covid-19

By Scott Hensarling, Senior Client Partner and Tobjorn Karlsson, Senior Client Partner, Korn Ferry, 2020 has challenged many assumptions...

Don’t despair, targeted repayment assistance is available

By Azaddin Ngah Tasir, CEO of AKPK (Agensi Kaunseling & Pengurusan Kredit), As the automatic blanket moratorium comes to...

Digital transformation for the retail CIO: Connecting digital with physical

By Bruce Richards, Senior Industry Marketing Manager – Retail & Consumer Goods, Adobe, Digital is certainly disrupting retail. Today’s...