HP Malaysia presents new eco-friendly enhanced print solution to meet customer demand

HP Malaysia has introduced a range of new Latex large format print solutions with enhanced performance to help print service providers diversify their offerings and meet more challenging customer needs. 

The new HP Latex 700 and 800 series brings a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work. The new portfolio also delivers fast workflows that help businesses hit deadlines, while sharpening their sustainability edge.

HP Market Country Lead (Singapore, Malaysia, Indonesia), Kareen Lee commented, “When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands. We help meet deadlines with undisputable operator and environmental safety, as, with HP Latex, every signage and decor decision become a sustainable one.”

Recently, HP research revealed that 85 percent of PSP customers now demand sustainable products and practices. To meet this requirement, the new Latex products continue to build on HP’s long-lasting commitment to sustainable printing. All four devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80 percent HP’s water-based inks are also kinder to the environment.

To note, the new HP Latex range consists of four devices – the HP Latex 700 and 800, and the HP Latex 700W and 800W which offer white ink capability for the first time in this category. It is the whitest white ink available on the market that does not yellow over time, enabling print businesses to produce neater outlines and add more contrast to darker supports.

Meanwhile, compared to previous HP models, this new portfolio possesses more nozzle and faster print speed. In term of colour, this series will deliver vivid colors finer image, and text details. Operationally, HP Print OS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime.

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