The Malaysian Palm Oil Council (MPOC) and Lulu International Group have entered into a partnership to promote Malaysian palm oil-based products at Lulu Hypermarkets in Dubai.
A memorandum of Understanding between MPOC and Lulu International group was signed during the opening of the Sustainable Agricommodities (Food Agricommodities) Week at the Malaysia Pavilion in Expo 2020 Dubai. As part of the partnership, MPOC’s global consumer campaign, the Malaysian Palm Oil Full of Goodness campaign, was launched at the Lulu Hypermarket at Silicon Oasis today.
“The promotion campaign is an extension of our activities to promote and spread awareness on Malaysia’s sustainable palm oil at Expo 2020 Dubai. We are happy to partner with Lulu International Group, which is a major retail chain in Asia and the Middle East, in this endeavour to promote Malaysia’s sustainable palm oil,” said Wan Aishah Wan Hamid, MPOC Chief Executive Officer.
MPOC is showcasing the Malaysian Palm Oil industry’s sustainable initiatives and management. Both aspects are vital in ensuring that palm oil remains as the main pillar of the domestic economy, as well as a globally accepted food source. The initiatives include a mandatory certification scheme, regulatory guidelines, Good Agricultural Practices and the development of cutting-age technology by the upstream, midstream and downstream sectors of the industry.
“The concept of ‘Sustainable Agri-commodity’ further provides a strong platform for Malaysia in expanding the global market for palm oil exports. The sector has contributed significantly in providing a continuous inflow of earnings through the export of the raw commodity and value-added products,” said Wan Aishah Wan Hamid, MPOC Chief Executive Officer.
Malaysian palm oil exports in 2021 were recorded at 15.56 million tonnes, while production was at 18.14 million tonnes. The palm oil contributed USD24.6 billion (MYR102.3 billion) to the nation’s coffer. Malaysian export accounted for 24% of the world’s palm oil production and 31% of exports in 2021.
The estimated export value of palm oil and palm oil products to the Middle East in 2021 was approximately USD2.5 billion. Whilst UAE took up 10% of the total palm oil and palm oil products exported to the Middle East, valued at USD192 million. Palm oil is widely used in the industrial frying sector, margarine, and vanaspati manufacturing, as well as ingredients for bakery and confectionery products.
