Omnichannel customer conversation management platform respond.io has achieved WhatsApp Business Solution Provider (BSP) status, joining the exclusive ranks of fewer than 150 BSPs across the globe.
Local businesses using respond.io will now be able to directly integrate WhatsApp’s application programming interface (API) directly from Meta’s worldwide network of cloud servers, enhancing message delivery times and overall customer engagement capabilities.
One of the providers of WhatsApp API capabilities in Malaysia, respond.io now has direct access to Meta’s support team and can provide quicker assistance for common requests like WhatsApp Business verification.
Additionally, businesses will also be able to manage their entire WhatsApp Business profile — from message template creation and approval to conversation charges — all from a single centralised interface.
“As a Malaysian startup, we get to see first hand the tremendous potential and high adoption of instant messaging in the region,” said respond.io CEO Gerardo Salandra, adding that they keep an eye on emerging trends such as conversational Ai and omnichannel messaging.
With a suite of powerful messaging tools, respond.io offers businesses a comprehensive customer communication solution that leverages the high adoption rate of instant messaging in Malaysia. This enables multi-user access for business teams to respond to a large volume of messages from a single WhatsApp number.
Businesses will benefit from respond.io’s advanced automation builder, complementing seamless integration with custom messaging channels and over 5,000 third-party applications — including customer relationship management (CRM) and e-commerce platforms like Hubspot, Salesforce, Shopify, WooCommerce, Magento, and more. The platform also provides a reports module for detailed analytics on both team and individual agent performance.
To help businesses comply with WhatsApp’s policies and regulations, respond.io facilitates various solutions for customer opt-in collection. Through the platform, businesses can generate WhatsApp links or widgets to easily collect opt-ins from their websites or social media pages.
