As the Year of the Dragon approaches, Julie’s Biscuits is back with a festive treat for all as they embark on the Love Letters Prosperity Adventure roadshow, dazzling audiences with traditional treats and exciting new flavors.
This special event, occurring at One Utama and Sunway Velocity, promises a delightful journey into the world of Julie’s Love Letters, unveiling the new limited-edition Sesame Eggy Rolls and bringing back the much-loved Lemon variant due to popular demand.
From January 3rd to 7th, the One Utama Old Wing will be buzzing with activities, followed by a continuation of celebrations at Sunway Velocity from January 11th to 14th.
The roadshow aims to blend tradition with innovation, showcasing the classic Love Letters alongside the new Sesame Eggy Rolls, adding a nutty twist to the beloved eggy flavor.
Julie’s Biscuits Director, Tzy Horng Sai, expressed excitement, noting, “Chinese New Year is about celebrating a fresh start while preserving traditions. At the roadshow, customers will experience various activities, capturing the essence of our classic CNY snack and the unveiling of our new limited-edition flavor, Sesame Eggy Rolls.”
The new Love Letters Sesame Eggy Rolls introduce a delightful blend of sweet nutty sesame seeds to the crispy eggy flavor, available exclusively at the roadshow and Julie’s official flagship stores on Shopee and Lazada.
Families seeking CNY spirit can revel in the festivity, capturing memories at photo-worthy installations, exploring giant-sized Love Letters Tub sculptures, or trying their luck at the giant Gachapon machine for exclusive Julie’s 2024 CNY angpau, pastry mats, and Love Letters Plushies.
The event also offers attractive gifts with purchases; buying two boxes of Sesame Eggy Rolls grants a set of free angpau packets, while acquiring two tubs of Love Letters Lemon gifts a complimentary lemon plate.
Additionally, purchasing four tubs of classic Love Letters flavors earns a free baking plate.
Roadshow customers will receive sample packs of Julie’s new products – Sweet Chili Cheese Sandwich and Sour Cream and Onion Sandwich.
The Love Letters classics and limited-edition Lemon variant are available online on Julie’s official Shopee and Lazada stores.
Neighbourhood convenience stores and hypermarkets are also stocked with these treats, offering the free baking plates with selected purchases.
