Domestic Trade and Cost of Living (KPDN) Minister Datuk Armizan Mohd Ali went to the ground to promote the Business Advocacy Session to Comply with the Code of Ethics and Legislation (Biz-BERKAT) around Jonker Walk, Melaka.
Among the objectives of this Biz-BERKAT Advocacy Session are to increase awareness and commitment among traders to comply with the code of ethics, business rules and laws. This includes compliance with the Act Trade Description 2011 such as the prohibition to provide information and description false trading on goods, prices and services include related to halal certification.
At the same time, the responsibility to display price tags and prohibition to take advantage of the price fluctuations that is to raise any price at the margin rate deemed unreasonable under the Price Control and Anti Profiteering Act 2011 were put in effect along with rules regarding the use of weights and measures that have been verified under the Weights and Measures Act 1972.
The Biz-BERKAT Advocacy Session is a new KPDN initiative for year 2024 under the core of the ministry’s Enforcement Agility strategy. This initiative also aims to ensure that enforcement activities must be present together with advocacy and compliance activities based on what is ethical and on legal codes.
Biz-BERKAT Advocacy Walkabout was implemented this year beginning in Melaka which corresponds to the state’s Visit Melaka 2024. This is important to ensure that traders in the state understand the importance of complying with the code of ethics and business legislation as an attraction factor for visitors and tourists and at once boosting the image of the state and the country.
“Malaysia is now sits on the 12th rung worldwide in the list of most visited countries for 2023. At the same time, adherence to ethical trading activity practices will be able to help boost the domestic trade economy and at once benefiting traders in boosting the tourism industry,” the minister said in a statement.
Thus, for the purpose of Visit Melaka Year 2024. Melaka State KPDN will further increase Biz-BERKAT advocacy sessions, inspection activities and enforcement in tourist attraction areas. KPDN too expects the cooperation from the public to report any complaints which can be made through the following channels:
i. Whatsapp to 019- 279 8000;
i. E-Complaint Portal http://eaduan.kpdn.gov.my
iii. Call Center 1-800-886-800, and;
iv. Ez ADU KPDN Smartphone Application.