The RHB Banking Group (RHB) in partnership with the West Coast Expressway Sdn Bhd (WCE) announced the first-ever century ride, set to take place on a closed-system highway, offering a unique and safe cycling experience for all levels of riders.
RHB said the inaugural Century Ride, which is held in conjunction with Visit Perak Year 2024, will take place on Sunday, May 19, and opens for registration on Jan 24.
“It was designed to cater to a diverse range of participants with varying fitness levels on the three routes of 160 km, 90 km, and 28 km along the West Coast Expressway that begins and ends at the Lekir Toll Plaza,” it said in a statement today (Jan 23).
Cash prizes will be awarded to the top 3 winners for each category under the 160 km Century Ride and 90 km Ride routes.
RHB group managing director and group chief executive officer Mohd Rashid Mohamad said the RHB WCE Century Ride is the group’s continued commitment to promoting a healthier lifestyle, fostering community connection and supports the local businesses.
“We believe that cycling is not only a sport but a way to bring people of all ages together. The Century Ride is meant to cater to everyone – from professional cyclists to families and friends looking for fun ride.
“There will also be a host of on-ground, family-friendly activities and entertainment lined up,” said Mohd Rashid.
He added the RHB’s WCE Century Ride is an extension of the RHB LEKAS Highway Ride and is part of RHB Rides ecosystem that carries the theme ‘Ride for Good’.
“To inspire and motivate our participants in a lead-up to the event, we have partnered with various merchants to offer our customers more options and attractive deals,” he added.
The deals include discounts of up to 30% and complimentary gifts with purchase when they buy cycling and sports equipment.
Lyndon Alfred Felix, the chief executive officer of WCE Holdings Bhd, the parent company of WCE, said as the host of the maiden event, it is thrilled to extend a warm welcome to participants for Malaysia’s very first century ride on a closed-system highway.
“The ride spans from Lekir to our upcoming newly opened alignment (Beruas – Taiping Selatan) and back to Lekir, covering a distance of more than 100 miles (160 km).
“This milestone holds special significance as it marks the first major cycling event since the opening of the West Coast Expressway in 2019 and is a celebration of our unwavering commitment to promoting progress and connectivity.
“So, save the date of 19 May 2024 – join us at the starting line as we embark on this historic cycling adventure. Let’s create memories, enjoy the camaraderie, and pedal your way towards a healthier and happier Malaysia. See you there!” added Felix.
In conjunction with the event, RHB will run several promotional campaigns where RHB Credit Card holders can enjoy discounts and deals from over 30 merchants.
These include an early bird discount where RHB debit and credit cardholders can enjoy a discount on registration fees when they register for RHB WCE Century Ride on its website before Feb 7.
Additionally, Non-RHB cardholders can apply for a card to enjoy the RHB cardholder exclusive on the registration fee before Feb 7.
They will also stand a chance to obtain RM250 worth of Shopee vouchers and attractive cashback with their new RHB credit card, as well as the opportunity to win a trip to Iceland, Japan, South Korea and more when they spend, transact or apply for a new RHB card by Jul 14.
