Ford, represented by Sime Darby Auto Connexion-Ford (SDAC-Ford), has made waves in Malaysia’s automotive industry with a series of achievements that underscore its robust performance and solidify its position in the pickup market.
In 2023, SDAC-Ford achieved record-high sales of 8,858 units of the Ford Ranger and Ford Everest, reflecting the growing trust and preference among Malaysian consumers for Ford vehicles.
The Next-Gen Ford Ranger, with its exceptional performance and quality, has garnered significant acceptance and popularity since its launch.
Featuring a powerful V6 Twin Turbo engine and sophisticated features, such as those found in the Next-Gen Ranger Platinum model, Ford vehicles offer exhilarating driving experiences and luxurious comfort.
A key factor contributing to SDAC-Ford’s success is its expansion of the dealership network, aimed at enhancing the Ford service experience.
Last year, the company broke ground on a state-of-the-art Ford Signature dealership in Penang, featuring a cutting-edge Ford 3S center.
Additionally, SDAC-Ford has expanded its presence in East Malaysia, launching key dealerships in Sabah and Sarawak, further solidifying its footprint in the region.
SDAC-Ford Managing Director, Turse Zuhair, expressed pride in the company’s achievements and its commitment to excellence and high customer satisfaction.
Notably, Ford’s Next-Gen Ranger WildTrak clinched the prestigious Malaysia Car of the Year 2023 award for Best Truck, while the Next-Gen Ranger Raptor 3.0L V6 Twin Turbo received an Honorable Mention.
These accolades, along with others such as the People’s Choice Award for the Best Pickup Truck 2023 and the ‘Pick-up Truck of the Year’ award, highlight Ford’s commitment to innovation, quality, and customer satisfaction.
With a stellar performance and expansion plans in place, SDAC-Ford expects to remain at the forefront of Malaysia’s pickup market, offering cutting-edge vehicles and unparalleled ownership experiences.
