SEDANIA Innovator Berhad has announced the appointment of Darren Choy as the new CEO of its FMCG Group, effective 16 January 2025
According to a statement, Darren brings with him a wealth of experience as a transformative leader with a stellar track record in top executive roles, including Managing Director of Warner Music Malaysia and Singapore, Managing Director of Adidas Malaysia and Singapore, Chief Marketing Officer of Lotus Racing F1 Team, and Managing Director of EMI Music Malaysia.
He will lead SEDANIA’s FMCG Group and play an important pivotal role in its next phase of growth, building on the solid foundation established under the stewardship of Mr. Ng Hock Guan, who has stepped down due to personal commitment. Ng’s contributions have been solid in establishing SEDANIA’s presence in the sustainable FMCG space.
“As we warmly welcome Darren Choy to SEDANIA Group, we reaffirm our unwavering commitment to growth and innovation. Darren’s expertise, passion, and visionary leadership will undoubtedly guide us to new milestones, solidifying our position as a leading brand in the sustainable FMCG space. His proven track record of driving success makes him the ideal leader to steer SEDANIA’s FMCG Group into an exciting new chapter,” said SEDANIA Group Chairman, Tun Raus Md Sharif.
