Dolce&Gabbana Beauty has tapped Chaeyoung as the new face of its Fresh Look campaign, and the message is clear: make-up is getting easier, lighter and far less complicated.
Best known as a member of TWICE, Chaeyoung brings the kind of effortless style that fits perfectly with the brand’s latest direction — one that focuses on wearable products instead of full-glam routines.
Part of the wider Makeup Wardrobe collection, Fresh Look is built around quick, versatile make-up that works in real life. Think lightweight formulas, buildable colour and products that do not require a ten-step tutorial to use properly.
It is a move that reflects what many beauty shoppers are looking for right now: make-up that feels personal, low-maintenance and easy to throw on, whether you are heading to work, dinner or just out for coffee.
Leading the launch are two new products aimed at creating that fresh, natural finish without much effort. The Rose Dew Lip Bite gives lips a soft wash of colour with a lightweight, non-sticky texture and a subtle, glossy finish.
It can be worn as a sheer tint or layered for more impact, while ingredients like Italian rose extract and hyaluronic acid help keep lips hydrated throughout the day.
The Cherry Glaze Bar takes a similarly straightforward approach for cheeks. Designed with a stamp-and-blend format, it delivers a glossy flush that melts into the skin instead of sitting heavily on top of it.
The formula includes Italian cherry oil and vegan collagen for added hydration, giving cheeks a healthy glow without veering into anything overly shiny or dramatic.
