Jasa Kita Berhad has decided not to proceed with its proposed corporate rebranding to OTEQ Berhad, citing the continued strength of its existing brand identity and market recognition.
The company said the decision was made following further deliberations between its board of directors and major shareholders.
The proposed name change, first announced on Dec 23, 2025, has been shelved for the time being after both parties concluded that retaining the Jasa Kita Berhad name would better serve the company’s current positioning and stakeholder recognition.
“The existing corporate identity and brand name ‘Jasa Kita Berhad’ continues to best serve the Company’s stakeholder recognition and positioning in the market at present,” the company said.
The board noted that the decision reflects the collective assessment of both the directors and major shareholders after reviewing the company’s branding strategy.
While abandoning the proposal for now, Jasa Kita said it has not ruled out revisiting the name change in the future should business conditions and branding considerations become more favourable.
The company said it may reconsider adopting the OTEQ Berhad name when circumstances relating to its corporate identity become more conducive and present a compelling case for rebranding.
