Indonesia aims to regulate e-commerce to give priority to local products on marketplace storefronts and ensure transparency among sellers, platform operators, and consumers.
The trade minister said “First, we want our local products to be prioritised. Second, there must be transparency from platforms to sellers regarding all aspects, including administrative matters. Lastly, consumer protection is also important,” he said.
He added that mutual trust among these three key players in the e-commerce ecosystem is essential to advancing digital trade in Indonesia.
“We want our sellers to be trusted and their products to be high quality. If the products are good and the sellers are trustworthy, consumers will naturally be satisfied,” he said.
The minister underscored that sellers and producers, including micro, small, and medium enterprises (MSMEs), e-commerce platforms, and consumers, each have distinct roles but depend on one another.
Therefore, he added, the government must protect all three simultaneously through dynamic and relevant regulations.
“All of them must be protected so that the ecosystem functions well. However, we will continue to evaluate this, as Trade Ministry regulations are dynamic,” he stated.
Previously, Budi said his ministry remains open to further revising e-commerce regulations to keep pace with developments and needs within the digital trade ecosystem.
