TGV Cinemas has set a new benchmark in Malaysia’s entertainment scene with the launch of the INDULGE Coway BEREX bed cinema, featuring smart mattresses. The official memorandum of understanding (MOU) for this groundbreaking partnership with Coway was signed on Nov 14, 2024, at the newly opened TGV Suria KLCC.
The INDULGE bed cinema combines luxury, comfort, and cutting-edge technology to offer a unique movie-watching experience. Enhanced with an ATMOS sound system and laser projection, the cinema aims to deliver a premium viewing experience. The bed cinema features the Coway BEREX smart mattresses, which allow guests to adjust firmness and posture for personalised comfort. The mattresses also offer muscle relief and stretching functions, adding a therapeutic dimension to the experience.
TGV Cinemas CEO Tan Lay Han expressed his excitement about the collaboration, saying, “This partnership with Coway BEREX is a landmark moment as we continue to innovate our cinemas. Our focus is on providing the best cinema experience for our customers, and this bed cinema is the next step in that direction.”
Head of Marketing and Product Division at Coway Malaysia Ryan Jung added, “We are excited to partner with TGV Cinemas to bring this unique experience to Malaysia. This collaboration sets a new standard for relaxation and entertainment, expanding our commitment to wellness beyond the home.”
The bed cinema’s bespoke design ensures optimal comfort for viewing and dining while maintaining privacy. Tickets for the INDULGE Coway BEREX cinema are priced at RM120, which includes a meal, a drink, and a dessert, offering a luxury experience at an accessible price.
Following the launch at Suria KLCC, the bed cinema experience will soon be available at other INDULGE locations, including TGV Pavilion Bukit Jalil, TGV Sunway Velocity, and TGV 1 Utama, bringing this innovative luxury to more cinema-goers.
Tickets are now available for booking through the TGV website, mobile app, or at the INDULGE lounge concierge at TGV Suria KLCC.
